Ditch the Label

A youth charity who wanted to bring awareness to their site which focuses on young people and mental health, where they can access support, safe spaces and connections. Ditch the Label were after a trendy and engaging video which could match the pace and connect with their youthful audience. They weren't after the standard "demo video" they wanted a living demo video that was high energy, filled with dynamic transitions, 2.5D animation that pushed the bounds of 2D and infusing nostalgic vibes with y2K graphics.

Credits: Studio: The Animation Guys || Creative Director: Theo Hicks || Executive Producer: Jay Middleton || Producer: Shukriya Mohamed || Style Frames/Storyboard/Animation: Vontesse Betson