SHFT Brand Film

Who said that animation needs to live in an animated world when you can combine it with live action footage that blurs the lines of reality - that's something that SHFT wanted to help take their production brand video to a new dimension. Working with a combination of frame by frame animation, motion graphics data and live action footage - we pushed these elements to create a video that would embody SHFT's values and set them apart.

Credits: Studio: The Animation Guys || Creative Director: Theo Hicks || Executive Producer: Jay Middleton || Producer: Elliot Brookes || Style Frames, Storyboard, FBF Animation: Vontesse Betson + Olivia Golding || Character Design: Olivia Golding || Data Animation: Juwad Malik